Mr Review Addict came home with these very delicious sounding ice creams from Sainsbury's the other day. I think he was attracted to the fact that they have the word Brownie in the name because Mr Review Addict loves all things involving Brownie.
This box of 3 Sainsbury's Pure Indulgence Chocolate Brownie Ice Creams costs £2.99 but there is an offer on at the moment for 2 boxes for £4. The ice creams are described as chocolate dairy ice cream with chocolate sauce and brownie pieces, coated in a Belgian milk chocolate shell with chocolate cookie crumble. Each one contains 242 calories.
I really enjoyed the thick milk chocolate shell, it's good quality chocolate and the cookie crumble adds texture. Within the lovely chocolate shell is a pretty decent chocolate ice cream which contains a few brownie pieces which have a nice gooey texture. I would have liked more brownie as there wasn't all that much there and I would have liked more of the rich chocolate sauce.
These ice creams are clearly designed to compete with the likes of Magnums but for me there are a few issues. A box of 3 Magnum Infinity ice creams is also priced at £2.99 in Sainsbury's (Magnum Classics and Magnum White are actually only £2.69) and I personally would expect a supermarket own brand to be cheaper. You could argue with that and say that if they are as good as a branded ice cream then why shouldn't they cost the same and I would agree if that was in fact the case. For example I recently tried Sainsbury's Salted Caramel and Belgian Chocolate Ice Cream which incidentally is AMAZING and I would easily pay for that than a tub of Haagen Dazs. However although these Pure Indulgence Chocolate Brownie Ice Creams are very nice ice creams there was just not enough brownie or sauce for me to pick these over a Magnum Infinity.
There is also 1 other problem and that is size; they say that size doesn't matter but I am sorry when it comes to ice cream it does! A Magnum is 330ml of ice cream whereas these Sainsbury's ice creams are only 240ml so you are actually getting less ice cream for your money!
Verdict
Sainsbury's Pure Indulgence Chocolate Brownie Ice Creams are good but they are only getting an average mark from me because personally I think that Sainsbury's need to rethink their pricing. I think shoppers are very savvy these days and if they see a branded ice cream that is better value then they are going to pick that over a supermarket version.
